The Programmatic Coordinator will work in concert with other members of Adams to ensure quality of work meets or exceeds company standards and clearly defines results driven from contracted advertising programs. • Establishes metrics to monitor effectiveness of campaigns and assist in presentation of campaign results to clients and partners. • Reports on results from Programmatic and OOH advertising campaigns and leverages data to optimize and expand the duration of client campaigns. • Supports the Director of Programmatic and Programmatic Manager in identifying programmatic advertising strategies based on client needs. • Works in concert with the other members of the sales team, providing an energetic and positive dynamic within the team that supports OOH efforts alongside programmatic.
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