Sept. 6, 2024

Programmatic Lead

Nebo Agency Atlanta, Georgia

If you geek out on the latest programmatic advances… If you love sharing your media-buying knowledge, but are always hungry to learn more… If you dig office dogs and unlimited drawers of candy… …You might be the perfect fit for our Programmatic Lead. Nebo is seeking a Programmatic Lead to manage DSPs and programmatic media buys for clients across a variety of KPIs. In addition to dedicated experience with programmatic buying through DSPs, candidates must have working knowledge of and light to medium experience managing campaigns and developing strategy for paid media channels beyond display, including paid social and search. The ideal candidate must be results driven, ambitious, organized, articulate and a self-starter. • Grow Nebo's programmatic buying across all clients by educating and guiding the team on the best programmatic practices and latest trends • Assist with strategy on specific initiatives aimed to increase digital reach among the target audience and improve overall marketing strategies for Nebo clients • Lead programmatic reporting efforts via Google Campaign Manager or partner data to actively look for new optimizations and monitor ongoing tests for Nebo clients • Create monthly and weekly Paid Media reports and work with programmatic lead to analyze campaign performance • Support clients and team members on non-display paid media initiatives when departmental needs arise • Manage advertising budgets and maintain accurate records of spend • Collaborate with client teams on other paid media and digital campaign efforts to ensure display strategy is aligned • Complete annual goals • Train and continue to gain knowledge in all areas of practice and Nebo's processes • 2+ years of experience in paid media, with an emphasis on display and media buying • 2+ years of experience in programmatic buying through DSPs • In-depth knowledge of media vendors, platforms, verification partners and DSPs such as Display and Video 360, the Trade Desk, Amobee, etc.

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