Buyer should collaborate with all members of the programmatic team to reach campaign CPM and KPI goals while managing margin and ROI. Overall duties and expectations: Partner with members of the sales and marketing team on campaign recommendations and strategies for clients and potential clients. Partner with brands on content solutions/paid social plans with OnMilwaukee that align with their goals. Develop ongoing testing roadmaps for your channel(s) to continually improve performance Manage the building, optimization, and spending of campaigns in multiple DSPs and platforms including BASIS, DV360, Google Ads and Analytics, Facebook Ads Manager, Snapchat. Research industry trends and adtech and share insights with Sales Team to grow client opportunities and potential spending.
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