Programmatic Media Planner- Corporate

With an understanding of campaign goals and objectives, the programmatic planner is expected to create, launch, and maintain programmatic ad campaigns. Key Job Functions • Create, launch, maintain and optimize online advertising campaigns within DSP and social media platforms • Manage creative trafficking and set-up campaign ad tracking within Google Campaign Manager • Analyze campaign performance and make recommendations for monthly optimizations • Actively contribute to the media planning strategies and buying across all channels • Independently evaluates multi-channel proposals and works with management on securing partners on media plans and follows protocol in purchasing guidelines • Works as an intermediary between Caesars Strategy and Activation teams in communicating requests • Compile month end reporting analysis and commentary for marketing stakeholders • Track media expenditures to ensure budget compliance and reconcile media flowcharts • Collaborate with media team members to resolve billing issues • Other duties as assigned At Caesars Entertainment, Inc., our Team Members create the extraordinary. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. We don’t perform magic; we create it with excellence.