Responsibilities • Understand how to drive performance through strategic use of digital audience insights, sizing by platform, targeting recommendations, pricing and other landscape input. • Provide strategic leadership and facilitate set up of private marketplace deals • Monitor campaign performance and make real-time optimizations to improve key metrics like ROAS, CPA, reach, and conversion • Drive continuous improvement by testing new tactics, creative, and platforms to maximize performance. • Lead strategy and buying discussions with DSP partners on behalf of clients and in partnership with media strategy teams
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