Programmatic Trader

MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.

We're looking for a Programmatic Trader to join our media team and own the execution, optimization, and performance of programmatic campaigns across our client portfolio. This role is for someone who lives inside DSP interfaces, thinks in CPMs and win rates, and knows how to move levers to drive real results. You'll work across CTV/OTT, display, video, audio, and DOOH, with a focus on data-driven outcomes and accountable media buying.

Key Responsibilities:

Programmatic Trading & Campaign Execution

Own end-to-end setup, trafficking, and execution of programmatic campaigns across DSPs including Amazon DSP, Basis, and/or comparable platformsConfigure and manage campaign parameters: bidding strategy, pacing, frequency caps, geo-targeting, audience segments, supply lists, and brand safety settingsCurate and evaluate private marketplace (PMP) deals and preferred deal inventory; negotiate directly with SSPs and publishers to access premium supplyBuild and manage first- and third-party audience segments, lookalike models, and retargeting pools within DSP platformsExecute media buys across CTV/OTT, programmatic display, online video, digital audio, and DOOH channels

Tracking & Tag Management

Implement and QA campaign tracking tags, pixels, and click trackers across DSP and ad server environments to ensure accurate measurement from launchWork within Google Tag Manager to deploy and troubleshoot audience pixels, conversion tags, and platform-native tracking in support of campaign measurement goalsCoordinate with the Marketing Technology team on pixel strategy and tracking architecture for new campaigns or site updatesConduct tag audits and flag discrepancies between platform-reported and analytics-reported data; troubleshoot using GTM Preview mode and browser developer toolsSupport implementation of DSP-native measurement solutions including platform pixels and conversion tracking configuration

Optimization & Performance Management

Monitor campaign performance daily and apply tactical optimizations to hit client KPIsAnalyze delivery and performance data to identify trends, anomalies, and opportunity areas across campaignsConduct A/B testing across audiences, creatives, and supply sources to surface learnings that improve performance over timeTrack and report against key metrics including ROAS, CPA, VCR, viewability, reach, frequency, and attribution-based outcomesApply an understanding of digital attribution models to contextualize results and advise on measurement approach

Reporting & Insights

Develop and maintain campaign dashboards and in-flight reports for platform-native reporting and media analytics dashboardsCompile clear, insightful post-campaign reports that translate programmatic data into plain-language performance narratives for clientsCollaborate with ad operations on pixel-based and platform-native measurement setup to ensure clean, reliable data feeding into campaign reporting

Client & Team Collaboration

Partner with cross-functional teams to ensure programmatic activity is aligned with broader campaign objectives and audience strategyParticipate in client meetings and presentations, confidently communicating programmatic strategy, performance results, and optimization rationaleMaintain strong relationships with DSP account teams, SSP partners, and data providers to stay ahead of platform capabilities and inventory opportunitiesStay current on programmatic industry trends, including signal loss and cookieless measurement strategies, CTV fragmentation, and emerging inventory types

Requirements

3-5 years of agency or trading desk experience with hands-on programmatic buying and optimizationAdvanced proficiency in one or more major DSPsWorking knowledge of tag management and tracking implementation, including Google Tag Manager and DSP-native pixel solutionsExperience across multiple programmatic channels: CTV/OTT, display, video, audio, and/or DOOHSolid understanding of programmatic supply chain mechanics: RTB, PMPs, preferred deals, open auction, SSPs, and ad exchangesHands-on experience building and managing audience segments using first-party data, third-party data providers, and lookalike modelingStrong analytical skills with the ability to interpret platform data and translate insights into actionFamiliarity with ad verification, viewability measurement, and brand safety tools (IAS, DV, MOAT)Experience working across multiple U.S. DMAs with market-by-market budget allocation and strategyExcellent organizational and communication skills; comfortable managing multiple campaigns and deadlines simultaneouslyBachelor's degree in marketing, advertising, communications, or a related field

Benefits

At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members' lives better.

Competitive salaries and opportunity for advancement; we always strive to promote from within!Annual team bonus incentives based on achieving individual and company goalsHybrid work model with flexible in-office/remote scheduleMedical, dental and vision plans for you and your family and financial protection401(k) plan with 3% company matching programGenerous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off!Paid maternity leaveProfessional development, industry training opportunities, and career advancement from withinMileage reimbursement for work-related travel

Interested and qualified candidates should apply by submitting a cover letter, resume & salary requirements. Please no phone calls.