The Public Relations AS is expected to have some existing media relationships and cultivate many (many) more on behalf of MassMedia clients. We are looking for someone who is not only comfortable leading an account, but also adept with consumer and trade media regionally as well as nationwide and enjoys and appreciates the art of media relations: developing press materials that will hook media, negotiate, and facilitate stories with the press and secure and track press coverage. Create and execute PR plans and strategies that are on brand and deliver on clients' goals and objectivesCultivate and manage strong client relationships, providing them with strategic counsel and serving as a primary point of contactIdentify local, regional and national target media contacts across all channels and build/nurture positive relationships with the media on behalf of your clientsIdentify and develop proactive story hooks and pitch angles to secure consistent coverage for your clientsMonitor news and client industries to hook onto trends and identify strategic PR opportunities for your clientsProduce and pitch a wide range of press materials and content to secure earned placements for your clients (key messages, news releases, articles, blog posts, etc. 3-5 years of experience in a PR role with a successful track record of implementing hospitality and consumer media relations campaignsPrevious agency experience is preferredPossess a strong understanding of the media landscape with existing contacts and relationships across local, regional and national consumer news mediaCreative leader and problem solver with the ability to work independently and as part of a collaborative teamProficiency in Meltwater or similar media tool to deliver impactful reports and demonstrate ROI for clientsBachelor's degree in communications, journalism, marketing or PRIn addition to candidates located in Las Vegas, we are open to fully remote candidates located in AZ or CA, with some travel requiredBenefits At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.
Create an account to see the full posting, access our search engine, and more.