Public Relations Manager, Ads Comms

Key job responsibilities • Lead the development and implementation of proactive PR strategies to position Amazon Ads as an industry thought leader and trusted partner • Manage reactive communications and crisis response for issues impacting Amazon Ads' reputation • Build and maintain relationships with top-tier advertising, marketing, and business media outlets and reporters • Create compelling narratives around Amazon Ads' business strategy, product innovations, and customer success stories • Collaborate with executive leadership to develop authentic positioning and messaging • Partner with internal teams including Product PR, Corporate Communications, Policy, Legal, and Marketing to ensure consistent messaging across all external touchpoints • Prepare executives for media interviews, speaking opportunities, and industry events • Monitor industry trends, competitive landscape, and public sentiment to identify reputation opportunities and risks • Measure and report on the effectiveness of reputation management strategies • 7+ years of recent professional communications or public relations experience • Bachelor's degree • Experience communicating results to senior leadership • Proven track record managing proactive and reactive communications for a global business • Strong media relationships with relevant business and trade publications • Demonstrated ability to develop strategic communications plans that drive business results If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. The base pay for this position ranges from $114,000/year in our lowest geographic market up to $188,500/year in our highest geographic market. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.