Responsibilities • Develop, implement, and oversee integrated digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, and content marketing. • Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and other social media channels to increase visibility and conversions. • Lead content creation efforts including copywriting, graphic design using Adobe Creative Suite tools like Photoshop and Illustrator, and content management on WordPress or other CMS platforms. • Strong knowledge of SEO best practices for organic search ranking improvements. • Experience with conversion optimization tactics to maximize campaign effectiveness.
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