Public Relations Specialist @ University of Florida - News & Events

Classification Title: Public Relations Specialist (South Florida) Classification Minimum Requirements: Master’s degree in an appropriate area of specialization; or a Bachelor’s degree in an appropriate area of specialization and two years of appropriate experience.

Jo Description: The Public Relations Specialist serves as the primary communications and media relations representative for the South Florida region, which requires residency in South Florida as a remote/off-campus staff member. This position develops and executes strategic communications initiatives that increase awareness of UF/IFAS research, Extension, and education programs while strengthening relationships with key audiences and media outlets.

Media
Relations & Story Development Identify, research, write, and distribute press releases, feature stories, media advisories, blog content, and other communications materials. Develop and pitch story ideas to local, regional, state, and national media outlets. Respond to media inquiries and coordinate interviews with subject matter experts.

Build and maintain relationships with reporters, editors, producers, and other media representatives. Monitor media coverage and identify opportunities to increase visibility for UF/IFAS programs and initiatives.

Strategic
Communications & Content Planning Implement communications plans and public relations strategies that support organizational goals and priorities. Collaborate with faculty, Extension personnel, and subject matter experts to develop content for a wide array of audiences. Translate technical and scientific information into clear, engaging, and accessible communications.

Coordinate messaging across media, web, digital, and social media platforms. Ensure content aligns with UF/IFAS branding, messaging, and communication standards. Outreach, Engagement & Program Support Serve as a communications liaison for assigned program areas, including Extension initiatives and special projects.

Promo