**General Summary**
Executes tactics to support public relations plans in support of WellSpan's strategic plan and short- and long-term goals. Proactively identifies public relations opportunities and needs related to media relations, social media, community engagement and thought leadership. Contributes to an integrated, collaborative, data-driven Public Relations team that is known for high reliability and excellence in execution. Must be exceptional interviewers and writers, enjoy executing events, and being part of a highly collaborative, innovative, and data-driven Marketing and Communications function.
**Duties and Responsibilities**
**Essential Functions:**
* Works collaboratively with the Public Relations team to identify priorities and develop/implement annual plans to support strategic priorities or implement best-in-class public relations work.
* Supports the Program Leads of Media Relations, Social Media, Community Engagement and Thought Leadership in plan execution.
* Aids in the creative execution of PR activities to enhance brand reputation and engagement.
* Provides event support, media escorts and other onsite support as needed.
* Supports crisis communication efforts.
* Continuously scans the internal and external environment, understands the system’s major strategic and operating priorities.
* Writes and produces content including media releases, e-newsletters, talking points, speeches, articles, publications, brochures, posters, news releases, feature stories, online content, etc.
* Responsible for photography and videography of system functions and other related activities.
* Plans and coordinates meetings and special events to meet designated objectives.
**Common Expectations:**
* Maintains established policies and procedures, objectives, quality assessment and safety standards.
* Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops.
* Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation.
* Assists in proofreading, writing and idea development for internal communications projects.
**Travel Requirements:**
* Estimated Amount: 15% - Periodic travel required primarily for meetings, trainings, and periodic visits to clients, project sites, or system locations.
**Qualifications**
**Minimum Education:**
* Bachelors Degree Required
**Work Experience:**
* 2 years Experience in Communications, Journalism or Public Relations, preferably with experience in a large, complex healthcare organization. Required
**Knowledge, Skills, and Abilities:**
* Excellent written/oral communications, interpersonal and organizational skills.
* Strong computer skills and willingness to embrace new technology and artificial intelligence.
* Strong journalistic writing, copyediting and project management skills.
* Familiarity with internal communications platforms and tools (e.g., Yammer, intranet systems).
* Strong project management and organization abilities.
**Benefits Offered:**
* Comprehensive health benefits
* Retirement savings plan
* Paid time off (PTO)
* Education assistance
* Financial education and support, including DailyPay
* Expanded Paid Parental Leave
For additional details: [Benefits & Incentives | WellSpan Careers (joinwellspan.org)](https://www.joinwellspan.org/benefits/)
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