Public Relations Strategist Job at Road Media Group in Des Moines

This role has a very high degree of creative freedom and visibility, and it requires abilities in multiple areas, including social media marketing, PR, event planning, thought leadership, content creation, and relationship management.Goals in this position include: driving awareness, driving event attendees, and influencing public opinion through PR, digital marketing, and influencer relations.Responsibilities:Establish a sustainable, strategic approach to PR for client needs based on adding value to media outlets and event managers, not just asking for it.Work with the creative team, nurture relationships with influencers, and produce effective campaignsProvide strategic guidance on identifying and engaging with media, analysts, and influencersAdvise on media budgets and negotiate media ad buysProvide creative input on brand-level content related to client’s messagingCollaborate with company leaders, marketing teammates, and other key stakeholders on key projects each quarter.Identify and build relationships with prominent influencers and thought leaders in our space. Our work prior to founding Road Media Group has been recognized with dozens of industry awards for top quality in the field. Today, our commercial brand management savvy helps our clients run smarter, more effective campaigns — and our diverse background helps other brands connect with and cultivate audiences on a deeper level. We offer it all with clear, up-front pricing and no hidden markups. Ever.Road Media Group is committed to creating a diverse environment and is proud to be an equal opportunity employer.