Publisher and Advertising Director Job at Evening Post in Myrtle Beach

The Publisher will lead the advertising sales team daily while also driving revenue individually through new business development and building a book of business. The Publisher should also impact digital audience revenue and manage expenses well, ensuring profitability targets for these expansion markets are achieved.Involvement in community festivals, chamber events and other networking opportunities are a must. An entrepreneurial mindset and strong leadership skills are critical. This position should demonstrate sales success at all levels including building relationships and working collaboratively with internal and external customers.The candidate's areas of expertise should include: directing advertising sales across media platforms; event sponsorship sales experience, forecasting, tracking and budgeting; staff development; pricing and profitability modeling and execution; maintaining and growing relationships with strategic accounts, and developing partnerships with the local business community.Reporting to Evening Post Publishing's Chief Revenue Officer, the Publisher and Advertising Director for P&C Myrtle Beach and Pee Dee expansions will be expected to maintain strong relationships with publishers and sales directors of the company's other marketsewspapers to assess and quickly seize joint revenue opportunities.RESPONSIBILITIESAchievement of monthly and annual departmental revenue goals. Growing total revenue as creatively and rapidly as possible.Provide leadership, management and support for advertising and marketing staffs covering Myrtle Beach and Pee Dee.Support team of advertising account executives through 1x1 coaching, training, developing sales strategy and joining on prospect pitches and client meetings.Emphasis on new business development, including consistent cold calling, cold emails, client needs assessments and long‑term partnership presentations.Manage growing account list gained through outside sales efforts with the support of post‑sale teams.Planning and executing creative ideas and sales strategies for events, promotions, and digital advertising campaigns.Maintaining a thorough understanding of competitive media, market research and market share growth opportunities.Continual learning of digital advertising capabilities and the digital landscape.Partner with in‑house marketing agency King & Columbus to secure agency clients and digital marketing partnerships.Be visible in the local community, attending relevant community and business meetings and events to meet and engage with key stakeholders and decision makers.Building strong relationships and executing presentations with accounts.Maximizing sales opportunities with active and new business accounts.Build sales proposals and deliver client presentations.Collaborate with editor and reporters for P&C Myrtle Beach and Pee Dee to identify revenue and/or audience growth opportunities locally.Monitoring and analyzing competitive advertising rates.