Radio Marketing Manager

Key Responsibilities Strategic Planning: Develop, implement, and track annual marketing and communications plans.Promotion & Branding: Plan and execute promotional campaigns, contests, and giveaways to increase listener engagement and station brand loyalty.Advertising & Partnerships: Negotiate advertising contracts and create marketing campaigns for clients and the station.Event Coordination: Organize on-site promotional events, artist performances, and community appearances.Digital/Social Media: Manage the station's digital presence, including websites and social media channels to increase engagement.Market Research: Analyze listener data, consumer behavior, and competitor trends. Required Skills and Qualifications Key Performance Indicators (KPIs) Increase in overall audience ratings and engagement.Growth in station web traffic and social media followers.Generation of non-traditional revenue through marketing initiatives.