Reagan Outdoor Sales and Marketing Research Position

The Marketing and Research is to conduct and complete both marketing information and research to support sales activities.

The Marketing Research is to increase Reagan Outdoor Advertising sales by improving effectiveness of individual Account Executives by providing marketing support, local business knowledge and aid individual Account Executives by providing client specific marketing and media information.

Reporting directly to the General Sales Manager and Managing Director. This position requires time management skills, project management skills, analytical skills, ability to convert data into meaningful reports and generate media plans. Understanding of advertising metrics (CPM, GRP, Impressions) is a plus. Person must have high proficiency in Excel, PowerPoint and math.

Develop understanding and mastery of media planning and demographic research tools (Nielsen, Scarborough), to discover advantages for Reagan and companies enlisting in Reagan’s services.

Works with Managing Director and Sales Managers to generate marketing materials, creative selling tools, incentives, and promotional themes/programs in line with annual sales agenda & goals.

Prepares targeted client presentations including research, media mix or media plan, and creative examples, to address client’s unique marketing objectives in collaboration with Account Executives and Sales Managers.

Create, maintain and organize both electronic and printed marketing materials for sales use.

Update website with great client creative, marketing research and more.

Participates in company training and other meetings and events as directed.

Perform special assignments as requested.

Job Results to be accomplished:


Media Monitors – Advertiser Activity Analysis



Daily Review



Review daily new account spend updates


Research CRM account activity


Provide management with account/ prospect spend updates and corresponding CRM activity



Media Spend Reviews



Run advertiser specific media activity reports as requested by management and AE


Provide summary reports in presentable PDF formats as needed


Run advertiser competitor media spend and industry specific media spend analysis as requested




Telmar Media 360 – Media Mix, Share Shift, and Media Comparison Analyses



Run media analysis reports as needed to generate Share Shift and Media Comparison reports as requested


Create data summary reports in presentable PDF formats



Mapping



Generate google map files for sales presentations as requested by management and AE


Create custom interactive map links and corresponding PDF files for presentation decks



Nielsen Scarborough Demographic Reports



Generate custom advertisers and industry specific demographic reports as requested


Prepare the data in a presentable PDF form



Sales Presentation Support



Assist in the creation and aggregation of sales support collateral as requested by management and AE’s for sales presentations.


Customer and industry specific marketing insights may have to be generated from research and integrated into sales presentation deck


Working proactively to research and compile data and studies from reputable marketing resources to support sales presentation as needed



Reagan Outdoor Website Blog



As requested, and directed by management, post approved content on Reagan’s website weekly


Content must support further increasing the Reagan Outdoor’s website search position on an ongoing basis



Required Experience
College level degree in marketing, business management, sales marketing or related fields.

Computer experience with both Macintosh and Windows platforms. Proficient in Microsoft Office products including Excel, Word and PowerPoint. Also, a working knowledge of Adobe InDesign, Photoshop, Illustrator and Acrobat is beneficial.

Read and write concise, persuasive business correspondence and marketing materials.

Highly organized with ability to manage multiple tasks & projects efficiently.

Basic understanding and navigation skills working with internet-based CRM program.

Excellent speaking & communication skills; experience in dealing with communication of all levels including large and small groups, clients, corporate executives, employees, etc.

Understanding of advertising media and how to position selling features and benefits advantages of outdoor media in the context of its competition.

Working knowledge of marketing research platforms: Kantar, Arbitron, Nielsen, Scarborough, Media Audit, Scad and/or ability to interpret research data to develop compelling sales story.

Integrity in dealing with confidential matters, clients, competitors and regulatory requirements.

Demonstrated leadership & project management skills with ability to exercise judgment and make independent decisions.

Ability to understand and calculate basic mathematical equations - including business math.

Valid Driver’s license.

Hours:
8:00 am – 5:00 pm

Dress Code: Dress code for men should include dress slacks, clean pressed dress shirts. Approved dress code for women includes dresses, skirts, dress pants, blouses, or nice shirts. Please do not wear blue jeans, rubber flip-flops, shorts, pajamas, midriff tops, halter tops, tube tops, or tops that are extremely revealing.

SEND RESUMES TO: [email protected]..