recteq is hiring: Paid Media Specialist in Atlanta

This role will lead the executional arm of recteq’s Performance Media, scaling business results while maintaining efficiency across Paid Social, Paid Search, Programmatic, and Amazon. Reporting directly to the Growth Marketing Manager, the Paid Media Specialist will need to be a self-starter who can optimize, test, and report on various campaigns across platforms, constantly driving performance and improving visibility. Collaborate with internal and external media teams/partners to determine necessary ad specs and creative versioning to launch evergreen or campaign/promo-based ads; keeping track of UTM naming conventions, and passing off relevant creative to DSP (HTML5, video, etc.) Manage A/B creative testing strategy to identify best messaging, visuals, audience, and landing pages based on statistically significant results; report back to in-house creative team on findings to inform future creative strategy 1+ year in Google Ads Manager: Paid Search, Shopping/PLA, Display, Video