CUMULUS | Florence, SC features 7 radio stations that are some of the most listened to in the Florence-Darlington area and the surrounding counties. Cumulus Media | Columbia, SC and Florence, SC cluster has an immediate opening for a full time Regional Digital Sales Manager. You will have the opportunity to use your passion for digital marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings. Responsibilities: • Responsible for implementing effective digital sales strategies to achieve digital revenue budget • Collaborate with local management to establish digital priorities and expectations for local sales team • Support sales staff by participating in client meetings • Assist in closing strategic, high-priority digital sales agreements • Provide ongoing digital education through coaching and training • Become a subject-matter expert of Company digital marketing/advertising platforms and offerings • Step up as an effective external consultant and internal trainer on CUMULUS’ digital tactics, benefits, and trends • Own the end-to-end local digital operations process to support new business development, effective fulfillment and campaign management, and client renewals • Collaborate daily – maintain high levels of communication both internally with station and corporate teams, as well as externally with clients, vendors, and stakeholders • Manage local digital platforms including websites, apps, streaming audio player, etc. and collaborate with internal and external partners to ensure best-in-class user experience and troubleshoot issues as needed • Analyze existing initiatives and conceptualize new programs or pipelines to advance the digital team • Provide a deep understanding of markets, customers, and competitors to target needs and drive sales • Provide sales teams the training, planning tools, and support to reach established revenue goals • Conduct market research on trends and competitors, as well as regular customer analysis • Other duties and special initiatives as assigned
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