Regional Marketing Director

Primary Responsibilities • Develop and implement region-specific practice marketing plans that support referral outreach, new patient growth, brand awareness, and community engagement • Partner with Regional Directors of Operations, Practice Managers, and clinical leaders to align marketing strategies with operational goals • Manage area marketing specialists and practice marketing specialist assigned to practice marketing • Manage and localize digital marketing campaigns (PPC, SEO, social media, listings) in collaboration with central marketing team or agency partners • Oversee community outreach, events, sponsorships, and referral-building initiatives for practices in the region • Analyze marketing performance data and KPIs at the regional and practice level; adjust strategies based on ROI, lead quality, and patient acquisition trends • Ensure consistency with brand guidelines and messaging across all marketing touchpoints • Monitor competitive activity and local market dynamics to inform tactical adjustments • Support marketing efforts for new practice openings, acquisitions, and rebrands within the region • Train and support field staff on local marketing execution, reputation management, and patient engagement • Collaborate on content creation, patient education campaigns, and creative development tailored to the regional audience • Manage practice marketing budgets and provide regular reporting on spend effectiveness • Conduct boots on the ground blitz marketing and training in the field as needed for practices. Specialty1 Partners is a practice services organization committed to providing non-clinical, business support services to the nation's leading specialty dental practices. Since its founding, Specialty1 Partners has grown rapidly to become one of the largest private owners of specialty dental practices in the US. Starting off on the right foot with pay transparency is just one way that we are supporting this mission. Specialty1 Partners and its affiliates uses mobile messages in relation to your job application.