Marketing Manager responsibilities include, but are not limited to: • Develop and manage effective and innovative sales and marketing initiatives that drive traffic and increase sales for Sports & Social standalone venues and PBR Cowboy Bar + Smokehouse • Ensure that branding is consistent, and brand standards are followed across Sports & Social and PBR Cowboy Bar marketing • Collaborate with corporate marketing and local operations team members to create and execute integrated and localized marketing strategies that align with the broader sales and marketing strategies • Assist in the development of localized marketing calendars, plans, budgets and recaps for select Sports & Social and PBR Cowboy Bar + Smokehouse locations • Manage the development of marketing materials, including signage, print and digital collateral, menus • Execute effective marketing tactics including email newsletters, website messaging, social media content development, etc. • Provide guidance to local teams for content capture ensuring brand guidelines are followed; support organic social media efforts by providing guidance, content ideas and • Ensure effective communication and execution of national marketing programs, strategies and events • Evaluate and develop local partnerships and ensure effective sponsor activations • Manage and place paid advertising for select Sports & Social and PBR Cowboy Bar + Smokehouse locations • Conduct field marketing visits periodically and participate in marketing planning meetings with venue general managers and operations leadership • Oversee photography and videography projects for the Sports & Social and PBR Cowboy Bar + Smokehouse brands • Develop and deliver reports, presentations, and analytics on the performance of marketing initiatives. Marketing Manager Qualifications • Bachelor's degree in marketing or related field or equivalent and minimum of 3 years of experience in a hospitality and marketing setting, or an equivalent combination of education and experience. • Must speak fluent English. The Marketing Manager position requires the ability to perform the following: • Frequently standing up or moving within and outside of the facility • Carrying or lifting items weighing up to 25 pounds • Handling objects
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