Regional Marketing Manager - Southeast

Job Purpose: The CNH Regional Marketing Manager (RMM) will align cross-functionally with our dealer network, marketing team, and regional sales team(s) to increase marketing success and drive growth. In this role, RMMs work collaboratively with Case IH and New Holland dealers to develop and implement strategic marketing initiatives to meet business goals. Partners with the Case IH North American Dealer Network to develop strategic marketing plans to drive business success. Provides guidance for in-store marketing and promotions Understands and promotes a holistic approach to marketing the full product lifecycle, including Wholegoods, Capital, Parts and Service Supports dealers through internal Case IH systems, including the Digital Asset Manager (DAM), Dealer Portal, social media platforms, co-op claims site and more Increases dealer awareness and utilization of marketing tools and resources available from Case IH Educates dealers about the co-op program and marketing funds available Collaborates with marketing communications team to ensure strategic alignment and successful execution of key communication initiatives supporting dealer marketing plans Uses dealer feedback, voice-of-customer data and regional market insights to understand audience needs and regional market opportunities Develops, implements, and reports on marketing strategies, campaign assets and tactics that enhance dealer engagement and utilization Evaluates local partnership opportunities, including sponsorships, community engagement and brand placements Assists with local photo/video shoots to capture regional content and marketing assets Identifies marketing opportunities and coordinates collaboration and content with approved local influencers Leverages local media opportunities to enhance regional and dealer messaging Ensures representation, knowledge sharing and alignment across marketing and regional sales teams Supports opportunities for enhancing the relationship between sales, marketing and dealers Provides input throughout annual marketing communication strategic planning process Delivers a positive Case IH and New Holland brand experience at regional tradeshows and events, dealer engagements, sponsorship activations, and more Experience Required: To support our employees, we offer regional comprehensive benefits, including: