Regional Marketing Manager

Job Summary

The Regional Marketing Manager is responsible for developing and executing strategic marketing initiatives across a defined territory. This role drives revenue growth, strengthens client relationships, and enhances the guest experience by leading local marketing programs, engagement initiatives, retail strategies, promotions, merchandising, communications, market research, and training in the field. The role also ensures company and marketing standards are consistently executed across all accounts within the territory.

As a key member of the field marketing team, this position partners closely with operations leaders and the Director of Field Marketing to ensure alignment with standards while tailoring strategies to local customer needs.

Key Performance Indicators (KPIs):

Year-over-year territory revenue and profitability growth
Increased plan participation and sales
Increased retail sales performance
Increased sales and profitability from target initiatives/ programs
Improved client and customer satisfaction survey scores
Compliance with brand standards
Exceeding marketing and overhead budget expectations
Effective project management with on-time and successful delivery of campaigns

Responsibilities:

Strategic Planning & Execution

Develop, implement, and measure a comprehensive territory marketing and engagement plans in partnership with operations leadership.
Support growth through targeted campaigns and creative communication strategies.
Identify and capitalize on revenue opportunities by analyzing performance, trends, and customer insights and executing appropriate selling strategies.
Collaborate with operations and marketing teams on solutions to challenges and contribute new ideas to enhance the guest experience

Marketing Programs & Campaigns

Deliver creative marketing solutions tailored to client needs and customer preferences.
Implement corporate standards, programs, merchandising, and initiatives to ensure all accounts are meeting minimum company expectations
Manage digital and print communications, including digital signage, promotional signage, newsletters, and email campaigns.

Client & Customer Engagement

Conduct regular marketing and merchandising audits designed to elevate the customer experience, reporting findings and implementing action plans.
Build strong client partnerships by providing regular updates, measurement and tracking, and marketing reports that demonstrate value
Work with operations teams to ensure events and promotions have flawless execution, engage directly with customers, and capture feedback.
Supports sales and retention efforts in assigned territory

Digital & Social Media Marketing

Direct content changes for websites for assigned accounts, event updates, and marketing content.
Oversee social media strategies and calendars are executed at the account level across all applicable platforms.
Leverage digital engagement analytics to optimize campaigns.

Training & Leadership

Take initiative to communicate and collaborate with District Managers and Vice Presidents in territory to ensure marketing messages are funneled up and down the chain
Conduct training sessions and presentations for operations teams to ensure proper execution of marketing and merchandising standards and programs.
Provide guidance to unit engagement marketing managers, marketing champions, interns, or assistants within the territory.
Collaborate with corporate marketing to cascade company-wide initiatives and standards.

Research & Insights

Conduct market research and analyze customer data to identify emerging trends, preferences, and competitive opportunities.
Translate insights and trends into actionable programs and recommendations for operations teams.

Budget Management

Adopts mindset of measuring marketing activities, initiatives, campaigns, programs, events, and plans and sharing results on a regular basis.
Support the development and management of account-level marketing budgets.
Monitor overhead expenditures to ensure staying within budget parameters.
All other marketing initiatives as assigned by Client, EVPs, VPs, and Director of Field Marketing.

Required Skills & Competencies

At least 5 to 7 years’ experience in foodservice or hospitality marketing
Strong marketing and project management skills with the ability to manage multiple priorities and deadlines
Creative thinker with a passion for delivering innovative marketing solutions
Excellent written, verbal, and presentation communication skills
Customer focused mindset with strong leadership and interpersonal skills
Ability to thrive in fast paced environment and adapt quickly to change
Strong attention to detail and organizational skills
Strong client relationship-building and stakeholder management abilities
Analytical skills to measure performance, evaluate ROI, and translate data into strategies
Flexibility to travel within assigned territory – must travel at least 50% to 70% of the time.

Software & Tools

Required: Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, OneNote, OneDrive), Adobe Acrobat Pro, social media platforms (Facebook, Instagram, TikTok, YouTube, X, LinkedIn)
Preferred: Adobe Creative Suite (InDesign, Photoshop, Illustrator, Express)

Pay: $70,000.00 - $90,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Referral program
Vision insurance

Work Location: In person