Regional Marketing Manager

Positions are available across all hospitals in the Pieper Veterinary network. For over 80 years, we’ve cared for Connecticut’s pets and their families with compassion and expertise.Joining our team means practicing the highest level of veterinary medicine in a supportive environment, with great benefits, collaborative colleagues, and a culture built on treating every pet as if they were our own.Explore open roles and start your career with Pieper today.Core ValuesThe core values below are the beliefs that guide us in our practice every day -- It’s how we come to work.We Love What We DoWe love what we do and who we do it for. We pay attention to the patient’s journey and we treat the individual. We’re passionate and proud of our work, our patients and our team. We put our hearts into it.Team SportWe know the best way to care for our patients and clients is by working together. We respect, trust, support and encourage our co-workers. We have each other’s back. We ask “How can I help?”LaughterThe work we do is challenging, and we stay strong by lifting each other up. We feel a positive attitude and a little humor has the ability to make all the difference in someone’s day.We Can Handle ItIn fact, we can handle anything. We take action while keeping our cool. We adapt to whatever comes through the door. We’re decisive, confident and we are fearless. We like a good challenge and we do what is necessary.Good People Work HereWe are united by the desire to be ethical, honest and responsible. We show integrity, compassion and respect and genuinely care about our work and our patients.Pieper Veterinary is a leading veterinary network in Connecticut, bringing together primary care, emergency, and specialty hospitals that work collaboratively to provide high-quality care across the region. With a long-standing reputation in the communities it serves, Pieper combines deep local roots with the resources, expertise, and scale of an integrated veterinary network.Role Overview The Marketing Business Partner is that leader: a strategic marketing partner embedded in hospital operations, not a coordinator of centralized campaigns and not a liaison to outside agencies. Hospital leaders bring a business problem to this role and get back a plan, an owner, a timeline and a measurable outcome. When this role is working, operations leaders spend their time on operations.Essential FunctionsBuild and own an annual Connecticut marketing plan tied to the region's business priorities, with a rolling 90-day plan that stays documented, shared and current.Translate service-line and capacity data into marketing priorities, identifying services running below ninety percent of capacity and building demand programs against them before operations raises the gap.Serve as the marketing seat at hospital leadership tables across the region, bringing forward opportunities in primary care, emergency and ICU, and specialty referral.Align local plans with COVE enterprise strategy and brand standards and translate enterprise initiatives into work that visibly serves Connecticut hospitals and their clients.Own every regional campaign end to end: the measurable goal, the channel mix, the production schedule, the assets, the owners and the post-campaign read. Campaign plans are written down and shared before work begins.Lead the marketing side of hospital transitions.Develop and execute local marketing initiatives that drive growth and community engagement, including campaign management, referral relationship development, strategic partnerships with rescues and community organizations, and market-specific activation opportunities.Reputational ManagementOwn the regional online reputation program across Google Business Profile,…