March 31, 2025

Regional Marketing Specialist

Sweetwater Care Visalia, California

To build and grow census and quality mix by developing the market, working with acute care and other referral sources and providing prospective residents and/or responsible parties with appropriate information and assistance to choosing the nursing center • Proven success in personally developing referrals for a medical product from health care target markets (physicians, hospitals and case managers). • Evidence of a local referral network from which to develop referrals. • Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Meets weekly with Administrator/department heads to discuss marketing opportunities, concerns and solutions.

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