Regional Marketing Strategist

Overview
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Under the direction of the Vice President, Marketing, the Regional Marketing Strategist is responsible for developing, implementing and managing marketing campaigns for assigned portfolio. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.  This role is remote in the Seattle, WA or Denver, CO region, with occasional visits to our McLean, VA Corporate Office and other regional areas.

Responsibilities
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* Develop and review marketing & media plans, campaigns, budgets and strategies for assigned portfolio
* Partner with operations teams to analyze local market trends and make strategic marketing recommendations
* Oversee and manage the development of creative communication pieces, promotional materials, presentations, websites, and report materials for an assigned portfolio
* Advance the overall quality of strategic thinking, creative direction and technology use to maximize the marketing program effectiveness in meeting growth and cost savings goals set by the company
* Use analytics data to suggest ways to increase presence and capture leads; works with internal team to implement and make necessary updates
* Track, monitor and report on lead sources, traffic and campaign effectiveness
* Stay abreast of competition and real estate marketing trends
* Work with Regional Managers and Property Managers to monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic
* Travel to designated sub-markets for in person marketing assessments and consultation as needed
* Maintain in-depth knowledge of on-line marketing channels

Qualifications
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* Bachelor’s degree strongly preferred
* A minimum of 3 years experience in property management or marketing is required
* Experience leading a team or broad marketing initiatives/projects is highly preferred
* Strong writing skills, to effectively communicate your brand’s message
* Data analysis skills, to extract value from reporting tools
* Ability to organize, prioritize, and manage projects/tasks spanning multiple departments
* Proven success in crafting and implementing innovative ideas and concepts
* Excellent communication skills
* Valid driver’s license and transportation
* This job is 100% remote, but may require a visit to a local property site

\*\*\*Target annual base salary compensation range, based on portfolio region is $105,000 - $125,000\*\*\*