Remote Digital Marketing Analysts - AI Trainer ($100-$150 per hour)

This engagement focuses on analyzing multi-channel advertising performance, auditing data quality, and developing visual reports to drive marketing strategy. Freelancers will apply their expertise in tools like Google Analytics, Facebook Ads Manager, and Excel modeling to deliver high-impact insights and recommendations. - Calculate KPIs including CTR, CPC, CPA, ROAS, and conversion rates across channels - Compare performance across time periods and against budget targets - Create data visualizations and insights summaries in Google Sheets, PowerPoint, or Data Studio - Audit tracking setups and conversion reporting accuracy using GA4 and Tag Assistant - Build and manage UTM tracking templates for campaigns - Reconcile advertising costs against invoiced amounts, including currency conversions - Segment customer data from CRMs and create targeting recommendations - Develop budget optimization models and retention/cohort analyses using historical data - Design dashboards with automated data refresh and cross-channel KPI visualizations * * * **3\. Ideal Qualifications** - 5+ years of experience in performance marketing analytics, media reporting, or marketing operations - Proficiency in Google Analytics 4, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Sheets - Strong grasp of digital KPIs (CPA, ROAS, CTR, etc.) About Mercor** - Mercor is a talent marketplace that connects top experts with leading AI labs and research organizations.