Job Description Summary ⯠As a⯠Digital Marketing Specialist , you willâ¯be responsible forâ¯developing, executing, andâ¯optimizingâ¯paidâ¯advertising campaigns across platforms such as Google Ads, Meta, LinkedIn, and others. You will work within the⯠Digital Services department , reporting to the⯠Director of Paid Media Operations . Our team partners with clients to drive measurable digital results by reaching their ideal customers usingâ¯Fusable’sâ¯first-party data. In this role, you will lead campaign strategy and execution to drive traffic, conversions, and growth, collaborating closely with cross-functional teams to achieveâ¯clientâ¯outcomes.⯠⯠What you will do - - Create, manage, andâ¯optimizeâ¯paid digital marketing campaigns across various platforms, including Google Ads, Meta, LinkedIn, and othersâ¯ensuring client KPIs are achieved.⯠- - Monitor campaign performance and analyze key metrics such as CTR, CPA, and ROAS. ⯠- - Lead tracking infrastructure setup, maintain ongoing monitoring, and proactively manage updates to confirm data integrity.
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