Remote Digital Marketing & Google Ads Specialist (AI + SEO)

Headquarters: Philadelphia, PA, USA

URL: https://logicstics.com

Remote | Full-Time

Logicstics is looking for an experienced Digital Marketing & Google Ads / AI Search Specialist to take ownership of our online lead generation strategy. We are an international moving and logistics company serving customers relocating throughout the world.

This is a hands-on position. We are looking for someone who can build, manage, analyze, and improve campaigns themselves, not simply coordinate with outside agencies.

What You’ll Do
You will be responsible for increasing qualified leads while continuously improving our cost per acquisition and overall marketing ROI. Your responsibilities will include:

Manage and optimize Google Ads campaigns across Search, Display, Performance Max, and remarketingConduct keyword research and continuously improve PPC campaign structure, targeting, bidding, ad copy, and landing pagesMonitor CPL, CPA, conversion rates, ROAS, impression share, search terms, and other performance metricsDevelop and execute our organic SEO strategyPerform technical, on-page, local, and off-page SEOIdentify content and keyword opportunities based on search intentImprove rankings for high-value international moving and logistics searchesDevelop strategies for AI search visibility across ChatGPT, Google AI Overviews/Gemini, Perplexity, and other AI-powered search platformsImprove how Logicstics and its content are discovered, cited, and recommended by AI search enginesResearch emerging GEO/AEO/LLM optimization strategies and test what actually produces resultsCreate content strategies designed for both traditional search engines and AI searchWork with our developers to improve landing pages, conversion tracking, site structure, schema, page speed, and technical SEOBuild dashboards and reporting that clearly show leads, acquisition costs, conversion rates, and marketing ROIIdentify new digital channels and lead-generation opportunitiesUse AI and automation tools to improve marketing research, content workflows, analysis, and campaign performanceWhat We’re Looking For:
You should have proven hands-on experiece with:

Google Ads and PPC campaign managementGoogle Analytics 4Google Search ConsoleGoogle Tag ManagerSEO tools such as Semrush, Ahrefs, or similar platformsTechnical and on-page SEOKeyword research and competitor analysisConversion tracking and attributionLanding page optimization and CROLead-generation campaignsAI tools used for marketing, research, analysis, and content creationAI search optimization, GEO, AEO, or a strong understanding of how brands gain visibility in generative searchExperience marketing international moving, logistics, freight forwarding, transportation, relocation, or other high-value service businesses is a major advantage.

What Matters Most
We are not looking for someone who measures success by traffic, impressions, or the number of articles published. We care about qualified leads and profitable customer acquisition.

You should be comfortable looking at a campaign and answering questions such as: Which keywords are generating booked customers? What are we paying for those customers? Where are we wasting money? Which organic pages generate actual inquiries? Why are competitors appearing in AI search results when we aren’t? What should we change this month to generate more business?

Requirements

3+ years of hands-on digital marketing experienceDemonstrable results managing Google Ads campaignsStrong SEO knowledgeStrong analytical skillsExcellent written EnglishExperience working independently in a remote environmentAbility to manage projects and meet deadlines without constant supervisionComfortable learning and testing emerging AI marketing technologiesHow to Apply
Interested candidates should submit their resume and complete the required video interview as part of the application process.

We’re interested in what you’ve accomplished, not simply the tools you’ve used. Candidates selected to move forward will be contacted to schedule a live interview with our team.

To apply: https://weworkremotely.com/remote-jobs/logicstics-digital-marketing-google-ads-ai-search-specialist

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