Remote Director of Marketing Real Estate Operations

Care with Heart. Volunteers of America National Services (VOANS) is seeking a Data Analyst that supports the Asset Management department by improving data quality, automating reporting, and delivering clear portfolio insights for a national affordable housing portfolio. This role develops dashboards, reports, and analysis tools; consolidates data from multiple systems; supports financial and portfolio analysis; Schedule: Monday-Friday 8:00 AM-5:00 PM Location: Remote Collaborative executive leadership team that values partnership and accountability High-visibility role influencing performance, processes, and outcomes Cross-functional collaboration across operations, finance, and clinical teams Comprehensive Medical, Dental & Vision Insurance ~403(b) Retirement Plan with Discretionary Employer Contribution ~ Generous Paid Time Off (Vacation, Holidays & Sick Leave) ~ Life Insurance & Short-Term Disability Coverage ~ Employee Assistance Program for personal and professional support ~ Three (3) – five (5) years of experience in multi-family marketing and leasing, including at least three (3) years in a leadership role; affordable housing (HUD, LIHTC) and multi-site experience strongly preferred. • Proven success driving occupancy and revenue in both lease-up and stabilized environments, including turnaround of underperforming assets. • Working knowledge of Fair Housing regulations, affirmative fair housing marketing (AFHMP), and HUD/LIHTC occupancy and waitlist requirements. • Expertise in digital marketing (paid search and social, SEO, ILS management, reputation management) with accountability for advertising budgets and ROI. • proficiency with property management software (RealPage OneSite, Yardi, or comparable), CRM systems, and marketing analytics platforms. • Bachelor's degree in Marketing, Business, Real Estate, or related field, or equivalent experience. Lease Up Marketing: • Lead marketing strategy and execution for all properties in lease-up, from pre-leasing through stabilization, with accountability for meeting absorption schedules and stabilization timelines. • Develop property-specific lease-up marketing plans, budgets, pre-leasing targets, and outreach campaigns in coordination with Development, Asset Management, and Property Management. Occupancy Recovery & Performance Improvement: • Provide focused marketing support to properties with occupancy challenges, including Focus and Watchlist properties under the VOANS three-tier performance monitoring system. • Analyze property performance, market trends, and competitive data to recommend pricing, concessions, and traffic-generation tactics for underperforming assets. Marketing, Retention & the VOANS Brand: • Develop and administer national marketing and leasing standards, procedures, and tools, ensuring consistent implementation and Fair Housing compliance across the portfolio. • In collaboration with VOANS Communications Department build and protect the VOANS brand, ensuring consistent positioning, visual identity, messaging, and quality across all communities, collateral, websites, and digital channels. • Conduct marketing audits and onsite reviews to test execution against standards and establish best practices. Establish, track, and improve marketing and leasing KPIs, including occupancy, pre-leased percentage, traffic by source, lead response time, closing ratios, renewal conversion, and cost-per-lease. • Set annual KPI targets, monitor monthly performance, and drive year-over-year improvement at the property, regional, and portfolio levels. Leasing & Maintenance Policy Coordination: • Coordinate with the Director of Maintenance on policies where leasing and maintenance intersect, including unit turn standards and timelines, make-ready processes, model unit and tour path presentation, and curb appeal. • Align vacancy readiness expectations with maintenance unit turn KPIs so demand generation and physical unit availability move together, particularly during lease-ups. Leadership & Training: • Train and coach site teams in sales skills, CRM/lead management, and leasing best practices, in partnership with the Housing Quality and Training team. • Build trusting relationships with Property Management leadership, Community Administrators, Asset Management, and Resident Services; communicate VOANS standards through site visits and tailored communications. • Provide regular updates and recommendations to housing leadership; maintain working relationships with lenders, investors, and agencies on lease-up progress and occupancy recovery plans. • All other job-related projects as assigned. Volunteers of America National Services (VOANS) is a mission-driven organization dedicated to delivering high-quality healthcare, housing, and supportive services to those in need across the country. We serve seniors, veterans, individuals with disabilities, and families through innovative program