Remote Head of Lifecycle Marketing

We believe communication belongs to everyone. We exist to democratize phone service. Were the largest provider of free phone service in the nation. Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere. TextNow is building the most flexible phone service in North America. As an app first wireless carrier, we give customers control with no contracts, no hidden fees, and no rigid rules. We are looking for a strategic, data driven Head of Lifecycle Marketing to transform lifecycle into a core growth engine driving engagement, retention, and sustainable revenue. Reporting to the Head of Marketing, you will own the end to end customer lifecycle strategy from onboarding and education through engagement, monetization, retention, and winback. Build a scalable lifecycle system that strengthens activation, accelerates habit formation, reduces churn, and increases long term customer value while protecting customer trust. You will lead a high impact lifecycle and marketing operations team and partner closely with Product, Analytics, Brand, and Performance Marketing to ensure customers understand, adopt, and continue choosing TextNow. Define and execute a lifecycle roadmap aligned to company and marketing OKRs Translate customer insights and behavioral data into measurable programs that drive long term value Partner cross functionally to deliver a consistent, high quality customer experience across the funnel Elevate email, push, and in app messaging with clearly defined channel roles Continuously optimize targeting to increase relevance and engagement Establish a High Performance Testing Engine Drive testing across messaging, offers, segmentation, and value propositions Oversee lifecycle platform architecture and reporting in partnership with Marketing Operations Lead lifecycle strategy across email, push, and in app messaging Set standards for frequency, targeting, and customer experience Balance monetization goals with long term brand trust 10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomes ~ Proven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first business ~ Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement ~ Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights ~ Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design ~ Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals ~ Growth oriented but deeply protective of customer trust, brand equity, and long term value creation ~ CAD Salary Range: 176,000 - 224,000 Final compensation will be determined based on a number of factors, including skills, experience, location and on-the-job performance. Customer Obsessed We strive to have a deep understanding of our customers. More complete details can be found in TextNow’s Benefit Guide and legal plan documents, which are available to employees on or shortly after their start date with TextNow. Free phone service Flexible work arrangements (work-from-home, remote, or access to one of our office spaces) Employee stock options 12 paid holidays per year Health, dental, and vision benefits Short-term & long-term disability $750 annual wellness benefit or healthcare spending account We travel a few times a year for various team events, company-wide off-sites, and more Dogfooding & Customer Obsession At TextNow, every employee gets to actively use our app for calling and texting. Dogfooding helps us experience what customers do, to spot issues early, and drive better design, developer, and user experiences. Diversity and Inclusion We consider all qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, age, disability, or any other protected characteristic. TextNow Candidate Policy By submitting an application to TextNow, you agree to the collection, use, and disclosure of your personal information in accordance with the We use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. If you would like more information about how your data is processed, please contact our Talent Team.