Remote Marketing Data Analyst

Marketing Data Analyst
Location: Remote
Status: Full-Time
At Marketing Architects, we believe TV advertising is still the most powerful marketing channel. But the typical process for TV is expensive, difficult to scale and to measure. Today, were growing a team of talent from across the United States to reimagine how brands advertise on TV.

The Data Analyst is a core member of our Analytics team, responsible for answering real business questions using marketing and media data. This role is closest to the data and we’re taking an all-inclusive approach to help clients effectively navigate the complexities of measuring television advertising effectiveness. You’ll deeply understand campaign inputs, assumptions and outputs, and you’ll help teams and clients clearly understand what the numbers mean (and what to do next). We expect AI to be part of how you work. Deliver accurate analysis: Complete high-quality analyses that directly answer business and client questions, ensuring data accuracy, and consistency.
Evaluate TV performance: Measure the impact of TV and streaming campaigns on digital performance, business outcomes and overall marketing effectiveness.
Go beyond surface-level results to identify patterns, risks and opportunities that strengthen campaign decisions.
Validate data and assumptions: Including AI-generated outputs.
Translate data into clarity: Build clear visualizations and explain findings in plain language so internal teams and clients can confidently act on them.
Work AI-forward: Use AI tools to accelerate querying, scripting, QA and first-draft analysis so you can test more scenarios and turn work around faster using appropriate context, then apply your own judgment to what the results mean.
2–5 years of experience in marketing analytics, media analytics or a related quantitative field, ideally supporting campaign measurement.
Strong academic foundation: 3.5 GPA or equivalent academic performance in a quantitative field such as business, economics, statistics, mathematics, computer science, marketing or similar.
Data-literate: You interpret performance data, identify trends, and connect insights back to defined KPIs to inform decisions.
Strong in Excel: Comfortable using formulas, pivots tables and structured analysis to organize, validate and analyze large datasets.
Experienced with BI or data tools: You’ve worked in platforms like Domo, Databricks, SQL or similar environments to explore and troubleshoot data.
AI-enabled: You use AI tools to improve workflows, explore data or enhance analysis and you understand their strengths and limitations. You can point to work AI helped you do faster or more thoroughly, and you can explain your methodology and your math without it.
Fully remote within the US
~100% employer-paid medical, dental and disability, with vision option
~ Flexible paid time off, 9 paid holidays plus 2 floating holidays
~ Annual office supply allowance, monthly internet stipend and employer-paid cell phone
~ Opportunities to connect virtually and in-person twice a year with our fully remote team

We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
Our remote-friendly work model supports flexibility across the US, however we are currently unable to support employment in California. At this time, were not considering candidates that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future. This includes, but is not limited to: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, O-1, etc.
The application for this position may request a short, job relevant assessment as part of our multi-stage interview process. The actual base pay is dependent upon many factors, such as training, transferable skills, work experience, business needs, location and market demands. LI-Remote