Remote Paid Search Ads Manager

Description About Curology Curology’s mission is to make effective, personalized skincare accessible. We were founded by dermatologists who believe everyone should have access to skincare products that actually work. Today, our licensed dermatology providers have helped millions of patients across all 50 states make that mission a reality. We combine expert medical care with personalized prescription formulas and dermatologist-developed skincare essentials to deliver science-backed solutions that meet people where they are. Join us in our mission to transform skin health and enhance lives—one patient at a time. About the Role The mission of the Paid Search Ads Manager (Google Ads) is to own and scale Curology's paid search channel as the primary driver of efficient customer acquisition within the Growth team. Reporting to the Senior Manager, Performance Marketing, this role takes full, independent ownership of Curology’s Google Ads program, including campaign execution, performance optimization, measurement integrity, and cross-functional reporting from day one. Success in this role means taking clean ownership of a channel currently managed by an agency, scaling spend profitably, and establishing yourself as the undisputed internal expert all while consistently moving the needle on CAC, CVR, and creative testing velocity. The ideal candidate is deeply experienced in paid search, comfortable owning large budgets autonomously, and moves quickly from data to insight to action. They apply rigorous analytical thinking to every optimization decision, tell clear stories with performance data, and bring genuine curiosity about AI-driven tools and the evolving search landscape to continuously improve how the channel operates. Essential Functions & Impact Areas Channel Ownership & Execution - Own day-to-day management and optimization of paid acquisition campaigns across Google Search, Performance Max, YouTube, Shopping, Display, Demand Gen, and Microsoft/Bing Ads—with full accountability for pacing, budget allocation, and performance to ensure efficient growth and profitability. - Launch, manage, and optimize campaigns with a clear focus on lowering CAC and improving CVR; identify scaling opportunities while maintaining efficiency targets. - Identify, evaluate, and help scale emerging acquisition opportunities across AI/LLM search platforms (e.g., Perplexity, ChatGPT, Gemini), Apple Search Ads, new Google AI-driven ad surfaces, and additional channels relevant to customer acquisition. - Conduct keyword, audience, bidding, feed, and landing page optimizations with precision and rigor—moving quickly on reversible decisions and escalating appropriately on high-stakes ones. - Develop and iterate on ad copy and messaging strategies informed by search intent, performance data, competitive trends, and creative testing insights. Strategy & Performance Analysis - Analyze campaign and funnel performance to uncover insights and optimization opportunities—translating data into clear, actionable recommendations for internal stakeholders. - Build performance reporting and analyses that communicate channel health, trends, and strategic recommendations; present findings with a level of data storytelling that makes insights accessible to cross-functional partners. - Partner with internal stakeholders to align media strategy with broader acquisition and growth goals; continuously test and iterate on bidding strategies, audience targeting, creative, landing pages, and campaign structure. - Continuously test and iterate on bidding strategies, audience targeting, creative, landing pages, and campaign structure - Stay informed on evolving AI-driven search trends and changes within the advertising ecosystem—apply that knowledge to forward-looking channel strategy. AI & Workflow Optimization - Leverage AI tools (Claude, ChatGPT, Gemini) to improve campaign workflows, accelerate creative ideation, streamline reporting, and enhance operational efficiency—with particular emphasis on data visualization and performance storytelling. - Identify opportunities to use automation and AI tooling to improve testing velocity, campaign management, and performance insight generation. - Stay current on evolving AI capabilities within the search advertising ecosystem and bring informed perspective on how to apply them to this channel. Measurement, Tracking & Funnel Analysis - Own the technical health and measurement integrity of the paid search channel across tracking, attribution, feeds, and campaign delivery - Partner with analytics, engineering, and product teams to ensure accurate conversion tracking, tagging, attribution, and event measurement across pl