Remote Retention Marketing Manager

As we continue scaling our subscription business, retention and lifecycle marketing are becoming increasingly critical drivers of customer experience, subscriber growth, and long-term revenue performance. What You’ll Do: - - Own execution and optimization of lifecycle marketing across email, SMS, and subscription touchpoints - Build, manage, and optimize automated flows, campaigns, segmentation strategies, and customer journeys - Analyze retention, engagement, and subscription performance metrics to identify opportunities for growth and optimization - Partner closely with Creative and Growth teams to develop high-performing retention content and campaigns - Continuously test messaging, offers, timing, segmentation, and creative to improve performance across channels - Monitor subscriber behavior and lifecycle trends to improve customer experience and reduce churn - Support subscription optimization initiatives across platforms such as Recharge, Stay AI, Skio, or similar tools Must-Have Requirements - - 4+ years of experience in retention, lifecycle, CRM, or subscription marketing at a DTC or subscription-based brand - Strong understanding of retention, subscription, and lifecycle marketing metrics - Hands-on experience with Klaviyo, Postscript (or similar SMS platform), Alia (or similar), and subscription platforms such as Recharge, Stay AI, or Skio - Strong analytical mindset with a passion for testing, optimization, and performance improvement - Excellent taste in copy and content with the ability to create messaging that feels authentic, conversational, and customer-first - Highly organized and execution-oriented with the ability to move quickly across multiple priorities - Comfortable operating in a fast-paced, high-growth environment with a strong bias toward action and iteration Life at Mars Men - - Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent - Remote Work Environment – Our team is remote, offering full flexibility to work from home - Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact - Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off - Parental Leave – Generous paid parental leave for growing families - Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents - 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation) - $200 Annual Superpower Membership - Growth & Development – We invest in your professional development with ongoing learning opportunities We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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