Research Director

You can when you join the team at WXII 12 and The Triad CW. Candidates should be proficient in Nielsen software, Marshall Marketing, Kantar, and Wide Orbit Media Sales. Responsibilities • Create compelling stories that reinforce the marketing power of all the stations' media platforms including digital, linear, and streaming • Play an integral role in the advertising sales department and works closely with station management on projects and marketing initiatives • Active participant in sales as well as promotional and news activities, including but not limited to presentations to clients, station management, and at full station staff meetings • Command of various software applications utilizing Nielsen research and other quantitative and qualitative data • Stations' conduit for strategic information on the station's sales, news, web/mobile/digital platforms and programming performance • Create compelling stories that reinforce the marketing power of all the stations' media platforms including digital, linear, and streaming • In person attendance required • Advertising, marketing or broadcast experience preferred • Related military experience will be considered At Hearst Television we tell stories every day.