Restaurant Marketing Director

Job Overview

We are seeking a dynamic and innovative Restaurant Marketing Director to lead our brand’s marketing strategy and drive growth across all channels. In this energetic role, you will develop and execute comprehensive marketing campaigns that elevate our restaurant’s visibility, attract new guests, and foster loyalty among existing customers. Your expertise in digital marketing, content creation, and multichannel advertising will be essential to creating compelling brand experiences that resonate with diverse audiences. This position offers an exciting opportunity to shape our marketing vision and make a significant impact on our restaurant’s success.

Duties

Develop and implement integrated marketing strategies leveraging SEO, social media marketing, digital advertising, and content marketing to increase brand awareness and customer engagement.
Manage multichannel campaigns across platforms such as Facebook Advertising, Google AdWords, email marketing, print advertising, and e-commerce channels like WordPress and HTML-based websites.
Oversee advertising sales initiatives by collaborating with partners and vendors to maximize promotional opportunities.
Utilize analytics tools like Google Analytics and marketing automation platforms to monitor campaign performance, optimize ROI, and generate actionable insights.
Conduct research on market trends, customer preferences, and competitor activities to inform strategic decisions.
Create compelling copywriting for promotional materials, social media posts, email campaigns, and website content that aligns with brand voice.
Manage budgets effectively to ensure campaigns stay within financial parameters while achieving desired results.
Coordinate product management efforts related to new menu launches or promotional events to ensure consistent messaging across channels.

Experience

Proven experience in digital marketing roles with a strong emphasis on SEO, social media marketing, performance marketing, and multichannel campaigns.
Demonstrated expertise in advertising sales strategies and building successful B2B (business-to-business) partnerships within the hospitality or restaurant industry.
Proficiency in Adobe Creative Suite for content creation and editing as well as familiarity with WordPress, HTML, and Google Analytics for website management and data analysis.
Strong background in research, copywriting, email marketing, print advertising, and product management to support comprehensive marketing initiatives.
Experience managing budgets effectively while driving measurable results through performance-based campaigns.
Knowledge of e-commerce platforms and tools such as Google AdWords and Facebook Advertising to maximize reach and engagement.
Ability to analyze data insights using analytics platforms to refine strategies continuously and improve campaign outcomes. Join us as a Restaurant Marketing Director if you’re passionate about crafting innovative marketing solutions that energize brands and inspire audiences!

Pay: $75,000.00 - $85,000.00 per year

Benefits:

Dental insurance
Health insurance
Paid time off

Work Location: In person