Sept. 29, 2026

Retail Channel Marketing Specialist (Korean Bilingual)

SBT Global Irvine, California

### Company Description

Onsite

Full Time

Salary: $60,000 ~ 70,000 (DOE)

**Korean Bilingual Required**

### Job Description

We are seeking a highly organized and performance-driven **Retail Channel Marketing Specialist** to
support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.

Key Responsibilities:
1. Retail Channel Execution

* Lead & support execution of retail marketing initiatives across key retail partners
including Ulta, Target, Costco, specialty beauty, and grocery channels.
* Coordinate in-store promotions, endcaps, and secondary placements
* Manage promotional calendars and ensure timely execution
* Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads,
etc.)
* Serve as key marketing contact for assigned retail accounts, ensuring alignment
between brand objectives, retailer requirements, and commercial goals.
* Monitor retailer trends, competitive activity, and category performance to identify
opportunities for growth.

2. Trade Marketing & Promotion Support

* Track and manage TPDs, markdown programs, and co-op initiatives
* Support retailer line reviews with marketing decks and performance insights
* Coordinate promotional forecasting with Sales and Operations teams
* Monitor trade spend ROI and effectiveness

3. Campaign & Content Coordination

* Align digital campaigns with retail launch timelines
* Coordinate with creative teams for channel-specific assets
* Ensure brand consistency across all retail touchpoints
* Support influencer or paid media activations tied to retail events

4. Reporting & Analytics

* Track sell-through lift during promotional periods
* Prepare weekly/monthly channel performance reports
* Analyze campaign performance and provide optimization recommendations
* Support executive-level reporting for key accounts

5. Cross-Functional Collaboration

* Work closely with Sales, Operations, and Finance to ensure smooth execution
* Coordinate with brand partners for product updates and marketing alignment
* Assist in inventory planning alignment for major campaigns

### Qualifications

Required Experience:

* **Korean/English Bilingual**
* Bachelor’s degree in Marketing, Business, or related field
* 2–4 years experience in channel marketing, trade marketing, or retail marketing
* Experience managing retail partners such as Ulta Beauty, Target, Sephora,
* Costco, or other national retailers are preferred.
* Experience in Beauty, Skincare, or CPG preferred
* Strong Excel and reporting skills
* Experience with retail promotional programs
* Highly organized with strong project management ability
* Strong communication and collaboration skills

Preferred Experience:

* Experience managing retail partners such as Ulta Beauty, Target, Sephora,
* Costco, or other national retailers are preferred
* Knowledge of sell-in vs. sell-through dynamics
* Experience with retail media platforms
* Familiarity with trade spend management

### Additional Information

All your information will be kept confidential according to EEO guidelines.

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