Retail Marketing Manager

Dealership:L0021 LAD Advertising

Lithia & Driveway | Retail Marketing Operations Manager (RMO)

At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.

We’re hiring a Retail Marketing Operations Manager (RMO) to act as a strategic partner to dealership leaders across California and Nevada. This isn’t a behind-the-scenes role—you’ll be in the business, shaping strategy, influencing outcomes, and directly impacting performance across up to 25 stores.

If you’re equal parts strategist, operator, and data-driven storyteller, this is where you make your mark.

Location: California & Nevada, must reside within region (Travel Required)

Compensation Range: $80,000-$125,000 plus bonus. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

What You'll Do

Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across storesBuild loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experienceLeverage data: Turn insights and scorecard metrics into actionable strategies and measurable resultsPartner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendorsExecute campaigns: Oversee content and campaigns that drive engagement and performanceOptimize & adapt: Use analytics, market trends, and testing to continuously improve outcomesChampion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders

What You'll Bring

Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)Strong understanding of performance marketing, customer lifecycle, and retention strategiesAbility to turn data into action (Google Analytics, CRM tools, reporting platforms)Confidence working directly with leadership and influencing decisions

We offer a comprehensive benefits package designed to support you and your family, including:

Competitive pay Medical, Dental and Vision Plans Paid Holidays & PTO Short and Long-Term Disability Paid Life Insurance 401(k) Retirement Plan Employee Stock Purchase Plan Lithia Learning Center Vehicle Purchase Discounts Wellness Programs ​

For a more detailed view, visit: www.totalrewards.lithiadriveway.com.

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. ​

Skills:
Business Strategy, Campaigns, Channel Strategies, Continuous Improvement, Customer Experience, Customer Relationship Management (CRM) Systems, Customer Retention/Renewal, Dental Insurance, Entrepreneurship, Google Analytics, Leadership, Life Insurance, Loyalty Programs, Market Trend Analysis, Marketing, Marketing Strategy, Metrics, OEM (Original Equipment Manufacturer), Operations Management, Profit & Loss, Retail, Retail Operations, Retention Programs, Sales Strategy, Scorecarding, Stock Purchase Plans, Testing, Vision Plan, Willing to Travel

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