Retail Marketing Manager

Have you personally owned Amazon, Walmart, or Target Ads? This is a hands-on IC role with agency support—but ownership stays with you. What You’ll Own (End to End) • Full-funnel Amazon Ads (SP / SB / SD + DSP) ownership • Expansion and optimization across Walmart Connect and Target Roundel • Media strategy tied to sales forecasts, inventory, margins, and seasonality • Budget setting, pacing, guardrails, and reallocations based on ROAS, TACOS, and contribution margin • Campaign taxonomy down to ASIN / SKU level (brand, non-brand, defense, competitor) • Scaling winners, cutting waste, and knowing why something worked (or didn’t) 🚫 What This Is NOT • Not a learning role • Not brand-only strategy • Not digital media for entertainment or content platforms • Not a place where someone looks over your shoulder If this sounds like you (or someone you know who’s tired of agency red tape or shallow roles), DM me or apply directly.