Job title: Retail Marketing Specialist (MA & NY)Company: iAnthus Capital HoldingsJob description: At iAnthus, we are not just in the business of cannabis; we’re in the business of empowering individuals to lead healthier, happier lives through access to premium-quality medicinal and adult-use cannabis products. If you would like to work in a fast-paced environment and are interested in building something meaningful with the rest of the iAnthus team, we would love to hear from you!Professional Competencies:Exceptional attention to detail and organizedStrong interpersonal and teamwork skillsetExcellent verbal and written communication skillsAbility to multi-task, prioritize, and work in a fast-paced environment20 days of Paid Time OffNine Paid HolidaysMedical, Dental, Vision, FSA, HSA, Transit Benefits, and 401(k)Employer Paid Short-Term Disability and Life InsuranceWellness ProgramEmployee Assistance ProgramAbility to work in a growing company where your talents and skills can have a positive impactSummary:As a key player on the iAnthus marketing team, the Retail Marketing Specialist for MA and NY will be responsible for successful execution and optimization of our email, SMS and promotional campaigns, social media strategy, creation of compelling digital/in-store graphics and more. Engage with our community across platforms and track social media KPIs to inform strategy adjustments and optimize on the fly.– Graphic Design: Design digital and in-store graphics to support product launches, promotions, and programmatic ads. Create internal processes of communication to Retail Management regarding the promotions and our digital efforts effectively.– Support Retail Management for any compliance necessary store updates for any closures, maintenance updates, and or company updates.– CRM Knowledge & Data: Define program objectives and KPIs, analyze performance data in our CRMs to hit target KPIs, and provide reporting and analysis to leadership (x) to support monthly, quarterly, and yearly sales and marketing goals.Objectives & Key Results:OBJECTIVE #1: Optimize email and SMS communications across MA & NY to increase loyalty program size, use, and effectiveness.KR 1: Develop effective cadence of messing and optimal send times based on data analysisKR 2: Reduce unsubscribe and opt-out rates by 10% in 2H2024 by improving content relevanceKR 3: Refine the targeting and segmentation strategies to improve open/click-thru ratesOBJECTIVE #2: Grow the IG accounts for the retail brands in marketKR 1: Increase follower counts by 10% during Q2KR 2: Develop strategies to Increase UGC for retail + product brandsKR 3: Engage through comments/likes on industry and local brands IG postsOBJECTIVE #3: Develop and execute market specific event strategyKR 1: Join all valued networking groups in market to engage and build reputation in communityKR 2: Maintain awareness of local events and identify brands/local vendors to collaborate withKR 3: Generate and formalize market specific campaigns to connect brand to local communityQualifications:· Bachelor’s degree in business administration, marketing, communications, or a related field preferred· 1-5 years of experience in marketing· 1-5 years of cannabis marketing experience preferred· Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems and content management systems· Excellent analytical skills and a knack for data analysis· Strong written and verbal communication skills· Skilled in writing and editing content with an attention to detail· Strong prioritization, organization, and project management skillsPowered by JazzHRExpected salary:Location: Boston, MAJob date: Sat, 04 May 2024 01:58:44 GMTApply for the job now! Your email address will not be published.
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