About us: Our product uses machine learning, artificial intelligence, and data to make intelligent decisions and recommendations • Have fun – we have an energetic and passionate team with a joint mission to win and help our brands and sellers succeed. The ideal candidate will deliver an excellent client experience and execute at a strategic and tactical level to deliver growth for our clients across various retail media platforms. This includes activities such as creating and managing paid search and display media strategies for various retailers, providing annual and ongoing budget recommendations to help clients achieve their business objectives, highlighting other operational KPIs or opportunities that impact advertising effectiveness, and delivering regular reporting on advertising effectiveness. Responsibilities: • Fully own the client relationship by building solid rapport, demonstrating transparency, and delivering results against joint business objectives • Develop strategic growth plans, gain client alignment, and fully execute against the aligned upon approach • Measure efficacy of the strategy through regular reporting against core retail media KPIs and ad-hoc audits to identify areas for refinement • Leverage retail media activities and other retail readiness recommendations to drive increased traffic and conversion and organic search ranking improvement • Highlight incremental sales opportunities to clients through participation in retailer programs, additional promotional opportunities, and recommendations to improve operational KPIs • Develop annual budget recommendations and properly allocate across campaigns to align with high level business objectives • Develop an annual marketing calendar incorporating key drive periods including relevant macro and micro seasons, new product launches, and client media calendars • Leverage Pacvue technology to manage budget pacing, communicate with client on trends and pacing, and deliver results within client budget thresholds • Prepare weekly and monthly retail media performance reports, analyze category trends, measure advertising and total sales, identify account trends, and perform competitive benchmarking across the client's product portfolio • Maximize retailer share, revenue, and profitability for clients while integrating client's internal objectives such as driving innovation or key items or product lines • Create strategic retail media plans for new product launches, including recommendations for retail readiness across core KPIs • Responsible for reporting, analysis and communication with Pacvue and client management teams
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