Retail Media Ads specialist Job at Vertical Rail in Minneapolis

Ads Specialist (Retail Media & Paid Search) Full TimeVertical RailVertical Rail is seeking an experienced Ads Specialist to join our growing agency team. This role is ideal for a performance-driven marketer with strong retail media expertise and hands-on experience managing campaigns across major advertising platforms.With 45 years in the business, Vertical Rail has a long-standing track record of supporting top-tier retailers and brands, including Target, Walmart, Amazon, and Best Buy. We combine deep industry knowledge with a collaborative, flexible agency environment that values smart strategy and continuous optimization.Key ResponsibilitiesPlan, execute, and optimize paid media campaigns across:Amazon Ads (Sponsored Ads and DSP)Walmart ConnectGoogle AdsMeta (Facebook & Instagram)CriteoManage budgets, bidding strategies, and performance optimization to achieve client KPIsAnalyze campaign data and deliver insights that drive ongoing improvementsCollaborate with internal teams to align paid media efforts with broader retail and brand objectivesStay current on platform updates, retail media trends, and best practicesQualificationsProven experience managing multi-platform paid media campaigns, preferably in an agency settingStrong proficiency in Amazon Ads and Amazon DSPHands-on experience with Google Ads, Meta, Criteo, and Walmart ConnectExperience with Pacvue is a plusStrong analytical skills with the ability to translate data into actionable recommendationsExcellent communication and organizational skillsMinimum of 5 years experience managing adsWhy Join Vertical Rail45 years of retail and agency expertise providing stability and credibilityOpportunity to work with leading retailers and well-known brandsFlexible, team-oriented agency culture that balances accountability with autonomyFull-time role with opportunities for professional growth in the rapidly evolving retail media spaceIf you're looking to advance your career in retail media within an established yet forward-thinking agency, we'd love to hear from you.Why You'll Love Vertical RailVertical Rail is built on high-performance execution, collaboration, and a culture that balances ambition with flexibility.A relaxed but high-achieving cultureStrong emphasis on work-life balanceA supportive, tight-knit team that celebrates wins togetherReal impact on client outcomes, strategy, and our growing retail media practiceIf you're passionate about growing brands and want to shape the next chapter of retail media at Vertical Rail, we'd love to meet you.#J-18808-Ljbffr

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