Retention Marketing Lead w/ a Sense of Humor

The Shinesty brand is as unique as the ideal candidate for this role. The ideal candidate will pick up on our programs as they stand today, and work to craft and execute new strategies and tactics that will help retain more customers by increasing their lifetime value. for different cohorts, customer archetypes, and product entry points • Align cross functional teams on priorities and tradeoffs across merchandising, product, acquisition, creative, CX and more • Lead customer facing retention channels (Email, SMS, Loyalty, Direct Mail, Recurring Subscriptions, etc.) • Understand the drivers of subscription churn, and build strategies over time that decrease it • Partner with merchandising and product to ensure subscription benefits and value propositions are irresistible • Collaborate with other function owners that inherently impact customer LTV and retention potential (website/ecommerce, acquisition, creative, merchandising, product etc.) You don't need a data scientist or dedicated analyst to get smart learnings.

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