Retention Marketing Specialist

**Position Summary**

The Retention Marketing Specialist supports the execution and optimization of Skullcandy's retention marketing programs, with primary ownership of **email and SMS** channels. This role plays a critical part in engaging existing customers, driving repeat purchase, and strengthening long-term brand relationships.

In addition to day-to-day channel execution, this role partners closely to support **loyalty program development, consumer insights, and retention strategy**. The ideal candidate is organized, data-curious, and excited to learn how retention, loyalty, and customer behavior work together to drive growth.

**Primary Functional Responsibilities**

**Email & SMS Execution (Primary Ownership)**

* Execute and optimize email and SMS campaigns across promotional, lifecycle, and triggered messaging.
* Manage campaign & triggered flow setup, QA, scheduling, and deployment to ensure accuracy and timeliness.
* Support audience segmentation and targeting to improve relevance and performance.
* Maintain campaign calendars and ensure alignment with ecommerce and promotional priorities.

**Performance Tracking & Optimization**

* Monitor channel performance including open rates, CTR, conversion, and revenue contribution.
* Analyze results to identify trends, learnings, and optimization opportunities.
* Support A/B testing of subject lines, messaging, timing, and offers.

**Loyalty Program Support**

* Support in the development and ongoing optimization of the loyalty program.
* Assist with loyalty campaign execution, member communications, and program reporting.
* Help analyze loyalty member behavior and engagement trends.

**Consumer Insights & Analytics Support**

* Partner with Analytics and Retention leadership to help surface customer insights related to repeat behavior, engagement, and lifecycle performance.
* Assist in building reports and dashboards to track retention health and customer cohorts.
* Translate insights into actionable recommendations for retention programs.

**Cross-Functional Collaboration**

* Work closely with Ecommerce, Creative, Digital Experience, and Growth Marketing teams to ensure retention messaging aligns with site experience and brand voice.
* Coordinate with Creative and Digital Experience teams to deliver high-quality email and SMS assets.
* Support cross-channel planning and execution during key launches and promotional moments.
* Stay ahead of industry trends, leverage emerging technologies, and champion AI-driven solutions that enhance CRM performance, personalization, and operational efficiency.

**Required Experience & Skills**

* 2–3 years of experience in retention marketing, lifecycle marketing, or CRM-related roles.
* Hands-on experience executing email and/or SMS campaigns.
* Basic understanding of ecommerce and retention KPIs.
* Strong attention to detail and ability to manage multiple campaigns at once.
* Analytical mindset with comfort working in performance dashboards and reports.
* Strong communication and organizational skills.
* Experience with email and SMS platforms (e.g., Klaviyo or similar).
* Exposure to loyalty programs or customer insights work.
* Experience in DTC or ecommerce environments.
* Interest in customer behavior, lifecycle marketing, and long-term brand building.