June 18, 2025

Retention Marketing Strategist

NeoPollard Interactive Lansing, Michigan

Do you want to be part of an exciting industry and work in a dynamic, interactive workplace? You will work with the Retention Marketing Director and the broader marketing and player analytics team. The Strategist will lead data-driven projects and leverage real-time insights to modify campaigns. • Lead and contribute to the strategy, development, and execution of marketing initiatives to optimize player retention, lifecycle, personalization, and promotional strategies, including the development of automated campaigns. • Good working knowledge of HTML • Experience with ESPs like Bloomreach, Optimove, Salesforce, or Adobe Campaign preferred • Understanding the lifecycle of a campaign from creation, execution, to analyzing • Ability to work in a fast-paced environment • Strong background in quality control • Responsible, well organized, independent, able to learn quickly, multi-tasking, great interpersonal skills, team player.

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