June 22, 2025

Retention Marketing Strategist

NeoPollard Interactive Lansing, Michigan

You will collaborate with the Retention Marketing Director and the broader marketing and analytics teams. You will track program performance, analyze insights, and recommend data-driven strategies to optimize conversion funnels. • Lead strategy and execution of initiatives to enhance player retention, lifecycle, personalization, and promotions, including automation. • Research email marketing trends and technologies. • BA/BS in Marketing or equivalent experience.

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