Nov. 7, 2026

Sales Account Executive. Job in Tuscaloosa TopStateCareers

LAMAR ADVERTISING COMPANY Tuscaloosa, Alabama $50,000–$95,000 a year
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Are you looking for an exciting opportunity in a workplace that values community connections through advertising? If so, we want you to join our dynamic sales team!

Our Lamar office in Tuscaloosa, Alabama, is seeking an enthusiastic Account Executive (salary + commission) to help bring creative outdoor advertising campaigns to life for brands in Tuscaloosa, AL, and the surrounding areas. We're looking for someone who understands the vital link between marketing and sales and feels energized by each sale—whether it's monumental or modest!

Join a Top-Rated Sales Team! Recognized as the #1 Sales team for 2025 on Comparably, our Sales Account Executives are the vital link between Lamar and the communities we serve. Our AEs not only meet but exceed sales objectives in their territories by employing professional sales techniques to forge long-term advertising relationships, driving growth for both Lamar and the local community.

Why Choose Lamar?Ranked #1 Sales team for 2025 on Comparably.A certified Great Place to Work with 88% employee satisfaction.Recognized as a Best Company to Work For by U.S. News & World Report.What do we offer you?

A Monday-Friday schedule with paid holidays, combining in-office time and fieldwork.First-year earning potential of $50,000-$95,000, inclusive of commission, based on experience and sales proficiency.No commission cap, allowing for unlimited earning potential as you grow your client base!Monthly allowances for auto and cell phone expenses related to work.What can you expect from us?

A comprehensive training program, including opportunities to participate in our corporate-hosted Lamar Sales School.Multiple medical plan options.Coverage for Hospital, Critical Illness, and Accidental Injuries.Short- and long-term disability, along with paid parental leave.Dental and vision insurance included.120 hours of paid time off (PTO) that increases with tenure.12 paid company holidays, including Presidents' Day and Juneteenth.Employee Stock Purchase Plan available.401(k) plan with company matching contributions.Up to $1,200 in employer-paid HSA contributions and cash rewards for engaging in our wellness program.A people-first culture committed to connection, community involvement, and transparency with employee feedback.Ongoing professional development and internal leadership programs aimed at maximizing your career potential.Opportunities for advancement, with a focus on promoting Sales Managers from within!What we're looking for in YOU:

Ability to cold call businesses both over the phone and in person.Strong oral presentation skills to convey information clearly.Ability to engage with individuals from diverse backgrounds.Familiarity with personal computers, including Microsoft Office Suite on Surface Pros.Adaptability to new technology.Ability to explain outdoor advertising concepts effectively.Competence in writing grammatically correct business correspondence.Capability to manage fluctuating workloads efficiently.Proficiency in selling or promoting outdoor advertisements.Ability to build rapport and establish trust with clients.Strong interpersonal skills to maintain positive working relationships.Motivation to meet and exceed sales quotas independently.Familiarity with general sales techniques.Resilience to withstand rejection and remain self-motivated.Ability to follow through on tasks with minimal direction.Education and experience:

High School Diploma or Equivalent required.Current and Valid Driver's License necessary.College Degree preferred.Previous outdoor advertising experience is an asset.Experience with CRM systems is considered an advantage.A day in this role may look like:

Regularly meeting and surpassing sales targets while monitoring personal sales metrics.Targeting businesses in your area, visiting both established Lamar clients and competitors' clients within a designated timeframe.Acquiring a solid understanding of local and national competition.Efficiently clustering accounts for optimal management.Identifying areas for potential growth and opening new accounts.Utilizing Lamar computer tools to locate prospects and follow up on leads, along with preparing proposals and conducting research.Enhancing your presentation skills through the use of various computer tools to present to clients frequently.Gaining knowledge of new products and refining your sales skills.Actively engaging in sales meetings, regional meetings, seminars, and trade shows.Performing essential administrative duties, including maintaining organized sales plans and tracking client orders.Physical demands and work environment:

This role involves a combination of office and fieldwork, making sales calls and servicing existing accounts.Physical demands include light lifting and activities like sitting, standing, talking, and walking as required.Travel involving overnight stays away from home is less than 10%.Who we are:

Founded in 1902, Lamar Advertising Company is a leading outdoor advertising firm. With over 360,000 displays throughout the U.S. and Canada, Lamar helps both local businesses and national brands reach vast audiences each day.

We provide advertising space through:

BillboardsInterstate logosHand-painted muralsTransportation hubs and airportsThe largest network of digital billboards in the U.S.We uphold the principles of integrity and transparency in our business operations, fostering open communication with employees and clients while remaining loyal to the communities we serve. Although Lamar is a large organization, each office maintains its unique culture, ensuring employees feel connected both locally and nationally.

Committed to sustainable practices, we implement various innovative strategies to minimize our environmental impact.

Lamar is an EEO/AA employer, including Individuals with Disabilities and Protected Veterans.

Please note: Lamar Advertising does not sponsor or take over sponsorship of work visas. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities and career-related updates.

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