Sales & Advertising Director

The Sales & Advertising Director drives revenue growth while ensuring exceptional client experiences. This role will oversee both sales strategy and client services, ensuring seamless coordination between revenue generation, client retention, and new business development.

ESSENTIAL FUNCTIONS AND PERFORMANCE AREAS OF DIRECTOR

Sales Strategy & Revenue Growth

Own total advertising revenue and performance against goals

Maintain clear visibility into pipeline, pacing, and projections

Identify risks early and take action to stay on track

Drive strategy for new business development and market expansion

Support and, at times, participate in high-value client conversations

Ensure consistent pipeline growth across the team

Client Services & Account Management

Own the effectiveness of the sales process from prospecting to close

Ensure CRM accuracy, pipeline visibility, and reporting consistency

Partner with Sales Operations to improve efficiency and tracking

Partner with Account Services to ensure strong client retention and satisfaction

Step in on key accounts as needed to support long-term relationships

Ensure alignment between what is sold and what is delivered

Coaching & Team Development

Lead and coach Account Executives to hit and exceed goals

Establish consistent sales rhythms (pipeline reviews, accountability, follow-up)

Create clarity around expectations, activity, and results

Ensure seamless collaboration between sales, account management, and internal teams.

SKILLS AND STRENGTHS

Strong ability to drive revenue and hold people accountable

Confidence in managing pipeline, forecasting, and CRM systems

Ability to balance strategy with hands-on execution

Excellent communication and relationship-building skills

Comfort operating in a growing, evolving environment

Relationship driven with strong communication skills. Solid working relationship with (and the respect of) the clients and internal teams.

Revenue and results driven to understand the importance of tracking all efforts to results, metrics and ultimately, revenue.

Exceptional time-management, planning, organizational and administrative skills, while being able to prioritize multiple tasks.

Proficient in sales reporting and analytics, CRM systems, and standard computer programs.

Intrinsically motivated to work independently yet still be a team player

Comfort with following direction and receiving feedback as required

Critical thinking, negotiation, decision making and problem solving skills

Ability to work quickly and pivot quickly in a rapidly changing environment

Oh—and last but not least, a passion for excellence

A Bachelor’s degree in Business, Communication, or equivalent experience and education required, along with 4+ years of experience supporting a sales team in a leadership, strategy, or client services capacity.

Media, advertising, or agency experience and proven experience leading or coaching a sales team to results is a plus.

417 Magazine is hiring a Sales & Advertising Director, who drives revenue growth while ensuring exceptional client experiences. This role will oversee both sales strategy and client services, ensuring seamless coordination between revenue generation, client retention, and new business development.