Giving back through charity event partnerships and driving sales through on and off-premise event activations are central to the success of the brand. •Serve product and be the face of the brand at events • Work with Tito’s Sales Coordinator and local teams to understand market level plans and activation needs • Work in the field to execute various events as needed including special events, charity events and in-store tastings. • Plan and coordinate agency resources, ensuring the best possible talent is aligned with the right activation events • Ensure the sampler models are clear on executional expectations and have what they need to be successful: set up, selling, menu’s, cocktail set up, serving, storytelling, product drops, merchandising, execution & recapping • Attend select events to ensure superior execution consistent with what was planned • Manage POS and Merchandise where needed ensuring event needs are met in a timely and efficient manner • Resolve challenges, issues as they arise ensuring teams are properly supported • Track calendar & execution, recording recaps with photos, key data (i.e. consumers sampled, bottles sold), notes & key learnings • Track, manage and communicate results / budgets on the sales force tracking site. Must be able to maintain composure when working through challenging situations.
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