Sales and Marketing Coordinator - POSSIBLE

### Sales and Marketing Coordinator - POSSIBLE

Position Overview 

We are seeking a highly organized and detail-oriented Sales Support Coordinator to support our Sales Team. This role will help manage sales materials, CRM and lead databases, campaign lists and reporting, proposal development, and cross-functional marketing coordination. The ideal candidate is proactive, comfortable managing multiple priorities, and highly attentive to data accuracy, organization, and deadlines.

Key Responsibilities 
Sales Materials & Partner Support

* Support maintenance on Partner Books, sold inventory, floor maps, and other sales collateral.
* Maintain updates to related special projects and initiatives collateral including digital brochures, social assets and email campaign copy
* Ensure Sales and Operations materials remain aligned with current inventory and offerings.
* Maintain sold exhibit inventory presentations

CRM & Lead Management

* Perform ongoing data cleanup, deduplication, validation, and account research.
* Track mergers, acquisitions, rebrands, and organizational changes to maintain accurate account information.
* Source new prospect contacts and maintain account segmentation, tagging, and lead-routing processes.

Proposals & Presentations

* Support the creation of client proposals and partnership presentations using Canva and approved templates.
* Research clients and customize proposals to reflect their brand and relevant partnership opportunities.
* Incorporate current products, sponsorship opportunities, exhibit details, pricing, and deliverables.
* Ensure proposals align with the latest Partner Book, inventory, and company branding.

Sales & Marketing Campaign Coordination

* Maintain and segment targeted campaign lists for partners, prospects, engaged/unengaged contacts, and other key audiences, including suppression, bounce, unsubscribe, and inactive-contact lists.
* Coordinate and maintain the Sales Marketing Calendar, including pre-show, show, post-show, newsletter, and Sales-related social campaigns.
* Track and report campaign performance, including opens, clicks, replies, bounces, unsubscribes, audience demographics, and engagement trends to support Sales and Marketing initiatives.
* Identify new Points of Contact through campaign engagement and responses, and maintain accurate CRM records.
* Coordinate campaign content, scheduling, copy approvals, and supporting materials across Sales and Marketing.
* Support competitive-event planning by coordinating Sales attendance, event calendars, side events, on-site schedules, and related outreach.
* Prepare campaign recaps, presentations, audience insights, and other materials for internal and external meetings.
* Conduct quality checks of Sales-related website content, including Partner logos, special incentives, and other promotional information.

Administrative Support

* Provide ongoing operational, research, reporting, and administrative support to the Sales team.
* Collaborate across Sales, Marketing, Programming and Operations to ensure materials, data, and processes remain accurate and aligned.
* Ad-Hoc support for Administrative Projects

Qualifications

* Strong organizational, project-management, and attention-to-detail skills.
* Familiarity with CRM, marketing platforms and research tools; Microsoft Dynamics, Brevo, Bison, AimFox, LinkedIn Sales Navigator, Apollo experience is a plus.
* Proficiency in PowerPoint, Excel and Microsoft Office
* Early Grad/Early Career-1-2 Years Experience
* A-Can-Do Attitude-ability to work under pressure during the peak event season
* Ability to travel-10%-15%

Nice to have:

* Experience in Sales Operations, Marketing Operations, Business Development, CRM management, or a related area.
* Proficiency in Canva