Sales and Marketing Director

Hiring opportunity for a Sales and Marketing Director.

The Sales and Marketing Director leads the sales and marketing efforts for our Retirement Community in Gulfport, MS. This position builds relationships with prospective residents, families, referral partners, and the local community while helping older adults navigate one of life's most important decisions. The Sales and Marketing Director is responsible for driving occupancy growth through strategic sales efforts, community outreach, and referral source development in support of the mission and values of Methodist Senior Services.

Position Vision:

Build and maintain relationships with prospective residents, their families, referral sources, healthcare professionals, and community partners to support occupancy growth.
Serve as the primary contact for prospective residents by providing tours, pre-assessing needs, recommending appropriate living options, and guiding families through the move-in process.
Develop and maintain a consistent schedule of outreach activities with hospitals, physicians, case managers, skilled nursing facilities, churches, and other referral partners.
Work collaboratively with the Executive Director and Vice President of Sales and Marketing to evaluate census trends, identify occupancy opportunities, and implement strategies to achieve and maintain occupancy goals.
Manage prospects throughout the customer journey by identifying their stage of readiness and planning appropriate follow-up, education, and next steps.
Maintain accurate, timely documentation of all prospect interactions and sales activities within the Customer Relationship Management (CRM) system.
Assist with annual competitive market analysis and maintain knowledge of local market conditions, competitor offerings, pricing, and industry trends.
Plan and coordinate lead generation events, educational programs, open houses, and community engagement activities that support sales and marketing objectives.
Serve as the primary campus contact for marketing initiatives by providing regular content, photos, resident stories, and event information for the campus's social media channels; coordinating lead generation and community engagement events; and identifying local public relations opportunities.
Collaborate with the MSS Sales and Marketing team by providing local market insight for advertising placement, creative ideas for marketing collateral, and public relations. Graphic design, advertising placement, and production of marketing collateral are coordinated through the home office marketing team.
Represent Methodist Senior Services professionally throughout the community while promoting the organization's mission, values, and services.

Skills & Attributes:

This is a performance-based position measured by census growth/stabilization and sales activity goals.
One or more years of successful sales experience in the senior housing industry, real estate or property leasing preferred but not required.
Demonstrated ability to build trust, establish lasting relationships, and guide customers through complex purchasing decisions.
Proficiency with Microsoft Office and CRM software.
Excellent organizational skills with the ability to manage multiple priorities and work independently.
Strong interpersonal, verbal, and written communication skills.
Professional communication skills and the ability to develop positive relationships.
Shift/hours: Business hours with flexibility for occasional evenings and weekends to accommodate prospective residents, families, community events, and outreach opportunities.

Our organization leads through our values centered on service, integrity, community, and family. We are an Equal Employment Opportunity Employer (EOE) that promotes diversity, equity, and inclusion in the workplace.

Job Type: Full-time

Benefits:

403(b)
Dental insurance
Employee discount
Flexible spending account
Health insurance
Life insurance
Paid time off
Professional development assistance
Retirement plan
Tuition reimbursement
Vision insurance

Experience:

Sales & Marketing : 2 years (Preferred)

Work Location: In person