Sales and Marketing Director

Enter all available information in You've Got Leads database.Keep referral, mailing list and customer information up to date.Identify, build and develop an effective network of community and professional sources for potential resident referrals and establish relationships that assure continuing opportunities for the property through spending a portion of the workweek out of the property engaged in these activities.Achieve and maintain required number of marketing contacts per week. Accurately represent the community, its services, and pricing structure in all interactions.Monitor condition of all model rooms and respite rooms daily. Complete input of all required information (leads and activity) timely and accurately.Ability to measure success rates of referral contacts by establishing systems for trackingreferral sources and requests for information by callers and walk-in visitors.Assist with the processing of all required information necessary to complete a successful move-in, as requested.Work with the Executive Director and Regional Sales & Marketing Director to establish acreative marketing and advertising plan for the property, seek advertising resources, and coordinate public relations efforts.Develop and complete a Competitive Market Analysis at least twice a year or as directed to do so by the Executive Director.At the direction of the Executive Director, collaborate with the Regional Sales & Marketing Director to develop brochures, public service announcements and other promotional advertising for local and regional audiences.Participate in daily "Stand-Up" meetings to communicate key issues within the department, as required by Executive Director.Perform day-to-day clerical work connected with the position.Ensure knowledge base remains current regarding aging, assisted living and dementia- specific care through continuing education.Assist with the setting-up and tearing down of special events.Supervise move-in coordinator which includes identifying and addressing performance issues, provide guidance and direction, and evaluate performance.Encourage teamwork through cooperative interactions with co-workers and other departments.Support a positive and professional image through actions and dress.Maintain a safe and secure environment for all staff, residents and guests, following established safety standards.Perform other duties consistent with position as assigned by the Executive Director.Education:Bachelor's degree in communications, public relations, marketing, related field, or equivalent experience preferred.Experience:Minimum of two years' experience working in long-term care industry, preferred. Be able to spend the majority of the workday/workweek out of the community marketing and selling. Will be working in and out of the community on a regular basis.Other:(As required by Title 22)Employee must pass a criminal record clearance prior to beginning work in the community.